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Sometimes sitting on the fence is a positive…it gives you a perfect view of both sides of the situation. At Sponsorfinder we have experience of sponsorship from both sides of the fence, and can offer expert, professional services whatever side you’re on, whether you're on a sponsor search, or looking for good sponsorship opportunities. Our sponsorship consultants include:
The biographies in the Our Team section illustrate the wealth of experience that Sponsorfinder possesses. We also have a network of similarly qualified practitioners who can be called upon to supplement the work that we do, and an association with sponsorship legal experts, Spring Law. Looking for sponsors? Speak to us. We are committed to working closely with you to explore all the opportunities your proposition presents and to identifying how and where that proposition is most likely to succeed. We spend time understanding your specific commercial needs, and your organisation’s ethos, to finely tune the list of potential sponsors.
Depending on your budget and requirements we offer two levels of sponsorship-finding service: Full Sponsorship and SF Direct. We also offer a Full Commercial Audit service. Full Sponsorship Service
You will enjoy our considerable attention; we only handle a few assignments at any one time. The package comprises:
Fee Structure: The amount we charge as a retainer will vary according to the complexity of the project and the time involved. However, as a guide we typically seek an initial retainer in the region of £2,000 plus VAT per month for an initial period of 6 months, which includes a two month period of meeting with you to fully audit and understand the proposition, set up the presentation and prepare the initial target lists etc. This is followed by a period of intense sales activity to find your sponsor. This is an indication only and we would be happy to discuss your own proposition in detail on the phone. Just call us.
In the event that a sponsor is secured, we charge 15% of the fee for the first three years of the agreement. However, the initial fees may be offset at this stage, thus enabling you to reclaim your initial investment and also benefit from new sponsorship income.
SF Direct
Sponsorfinder fully understands that a great many organisations looking for sponsorship may require assistance but are not of a size that makes the Sponsorfinder bespoke service a viable option. To try to bring some real value to that market segment we are pleased to offer a couple of packages which we hope will point the way forward at very reasonable prices.
SF Direct – Package 1  You receive a full day (8 hours) of instruction and insight on the best way forward for your project.The interface will be via phone and email.You will receive a check on your proposition to ensure its viability.We will assist you with valuation.We will produce a suggested format for your introductory letter to the potential sponsor.We will format a presentation for you to consider.SF Direct – Package 2 You will receive 3 days of information and instruction.Included will be two face to face meetings. Depending on location, expenses may be required. We have executives around the country so this may not apply.SF-Direct will undertake a positioning summary in an initial strategic review of your proposition.You will receive a fully prepared presentation summary and an introductory letter.You will receive 50 targeted corporate contacts with full information.Full Commercial Audit
At the end of the day, it is all about generating incremental and profitable revenue, whether that be from sponsorship or from other sources. Although our core focus is sponsorship, we do also have expertise in all of the other possible commercial revenue streams (licensing, merchandising, affinity marketing, media rights etc) and can therefore carry out a full commercial audit. Please ask us for more details.
Are you already sponsoring, or looking to sponsor? Despite our name, we don't advocate that sponsorship is the default route to brand visibility and business success. It simply forms part of the overall marketing mix and, if undertaken, needs to dovetail with other activity and the mission of the organisation. Some companies operate successfully without adopting sponsorship, whilst others have it at the very heart their operation - it defines who they are.
We have a great insight in to the potential sponsorship opportunities that exist in the marketplace, the relative values of each and the specific benefits that they deliver. We are currently working with a range of rights holder clients, from Haymarket Exhibitions at the very commercial end of the spectrum to Guide Dogs for the Blind in the charity sector. However, we also relish the chance to shape the strategy for companies who are trying to work out what they should sponsor. We would look to help you establish the right approach for you. Without a clearly-defined, effectively-managed approach to sponsorship you could:
In essence, we:
So, whether you're on the search for a sponsor, looking to sponsor or are already sponsoring, contact us. Spring Law was formed to create a legal business which fused the academic excellence of City legal practice with a practical and value driven philosophy to deliver a modern professional service at a reasonable value.The majority of its clients derive from the sports, entertainment and media sectors. The company acts for a variety of clients across more than 20 sports, including:
Spring Law acts for rights holders and sponsors on matters involving:
Visit www.springlaw.co.uk, or call 0207 930 4158 and ask for James Russell or Mark Agate.
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