Town & Country Markets, one of the leading market operators in the UK, has appointed Sponsorfinder to shop around for a lead partner for its 20 properties across Britain, including the historic Old Spitalfields Market in London, one of the capital’s flagship markets.

Lead partnership comes with a range of very significant benefits including brand association with all 20 markets, potential dedicated display or sales areas within each market, headline sponsorship of the Town & Country Newsletter (over 800,000 copies issued quarterly), brand presence within all marketing collateral and printed collateral (some three million printed units per annum).

The markets contain over 2000 trading businesses and attract over 10 million customers per annum, 165,000 footfall per week. The customer base represents a uniquely wide spread of socio-economic groups with variation according to individual markets, regions and trading days, presenting excellent product sampling/testing, data capture and promotional opportunities.

The markets attract a wide range of customers from across the A-E socio-economic spectrum. They have a critical mass of B-C2s evident as the core consumer but the market appeal in both price and curiosity of product range is proving engaging to everyone as market and value shopping are coming back into vogue.

Partner campaigns can target these groups in a number of period-specific subcategories - school holidays (for mums and children), the weekend shopper, midweek silver surfer, tourist shopper etc.

Click here for the full  proposal.